Column 15 Coffee Roastery Opening May of 2021
After serving up nitro-brew coffee for more than a year, Column 15 has set up a storefront in the James-York Plaza just off of Merrimac Trail.
Coffee drinkers know that there’s something comforting about wrapping their hands around a warm mug of their favorite brew. For James Kroll, coffee is so much more than a morning jolt of energy, and he has made it his life mission to master the perfect cup of coffee
Across town, James Kroll ’12 and Victoria Goldsby ’17 are preparing to open up their own coffee shop
WILLIAMSBURG, Va. — For millions of us, it's a huge part of our lives, morning, noon and night. Coffee.
Two young entrepreneurs in Williamsburg realized that, and they want to give the people what they need.
When James Kroll and Victoria Goldsby talk about coffee, their eyes light up.
And not just from the caffeine.
“I’m always on the hunt to make the perfect cup of coffee”
William and Mary grads grow coffee business in upper York county.
With a passion for “the science of good coffee,” Column 15 roasts their own coffee beans while specializing in nitro cold brew coffees and tea. At the time, the duo was focused on the business’ online sales while bringing their products to farmers markets, while converting non-coffee drinkers with their smooth blends.
Most makers of coffee will talk about the roast. At Column 15, co-owner and roaster James Kroll also wants to talk to you about the brew.
At its core, Column15 is about providing the freshest, highest quality coffee.
Whether it's through our hand-stamped bags of locally roasted coffee beans, specially crafted to reduce bitterness,
or our Nitro-Cold Brew (creamy, straight black coffee infused with nitro), Co15 products won't have you looking back.
James Kroll ('12) and Victoria Goldsby ('17) are two peninsula born-and-raised natives who attended the college of William & Mary. After graduation, they went off to explore individual passions, but were able to reconnect, coincidentally, over a cup of coffee. Victoria
worked for 2 years as an organizer, bringing groups with differing sentiments towards a common goal, learning about leadership in the process. James worked in sales and traveled the world, learning about different customers and different cultures. He then studied under one of the top roasters and coffee educators in the US, Todd Arnette. Together the two William and Mary alumni found a shared dream for entrepreneurship while treating people right, whether they are employees or customers.
Having put together a dedicated core team of other like minded, passionate locals, the goal of this company is not just to bring craft coffee and beverages to the local community of Williamsburg, but to turn the peninsula area into a source of quality coffee for Virginia, with nitro cold brew as our flagship product. Column 15 offers a line of locally roasted coffee products that are uncompromising in quality by making the decision to only provide freshly roasted single origin, fair-trade, organically-sourced coffees. Blends pull coffee from unknown origins, so consumers don't know what’s in their cup or where it comes from but carefully crafted roast profiles can accentuate diverse flavors from beans of the same origin. Column 15 is transparent in their origins, so consumers can appreciate a coffee’s regional uniqueness, from the bold caramel and dark cherry notes of Colombia to the floral and fruity notes of Guatemala. We are confident that once consumers have tried a truly fresh, quality coffee, it'll revolutionize the coffee experience.
Cassidy Eissing (left), and Brittany Wyatt (right), collectively form Column 15's marketing team. From local events to Column 15 Karaoke, they're the crew behind it all. Brittany specializes in Wholesale operations, and making sure the office's "quote of the day" board is up-to-date. Cassidy keeps an eye on overall design, team coordination, and keeps everyone updated on current bops.
Dive into Column15's take on Third Wave Coffee with our specialized Nitro Cold Brew Coffee. If you aren't familiar with this new "wave" of coffee, just think of the craft beer industry, but with craft coffee. To say it's a coffee revolution wouldn't be dramatic. We are a group that is no longer satisfied with old coffee. We demand fresh. We demand quality. Unlike wine, coffee doesn't get better with age. So here at Column15, we treat coffee as an artisan product, with nitro cold brew as our crowning glory. Tap into coffee's true flavor, and get swept into a tidal wave of quality brews.
We specialize in high quality, nitrogen infused cold brew. This craft beverage is a silky smooth, refreshingly cold coffee with low acidity and natural sweetness.
One of many typical responses to being offered a sample of Nitro Cold Brew is “No thanks, I don’t really like Iced Coffee”. We always tell them we don't like iced coffee either, but this is different. After one sip, and a few seconds of processing the unexpected smoothness, they look at it, observing the lighter hue and feeling no bitter aftertaste, and ask how much cream and sugar is in it. The answer? It’s nothing but black coffee.